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About Bernhardt
Furniture Company
The
Bernhardt Furniture Company meets the highest standards
ofstyle and quality. The brand
specializes on bedroom, dining room, living room, home office and
accent furniture to help you personalize your home setting piece by
piece and show off your individuality.
Bernhardt Furniture
Company, Inc.,located in the foothills
of Western North Carolina, is one of the largest family owned and
operated marketers of fine wood and upholstered furniture in the
United States.
Committed to high business
standards and the principles of fine craftsmanship, the Bernhardt
family has led this American enterprise to its current ranking
among the top U.S. furniture companies in annual sales worldwide.
Bernhardt collections have won multiple Pinnacle Awards for
outstanding product design, and Bernhardt brand loyalty is one of
the strongest in the industry.
The
Bernhardt Furniture Company was established in 1889 in North
Carolina by a motivated energetic man, John Mathias Bernhardt. At first the company
was producing durable case pieces and bedroom furniture made of
white oak. Both, the sturdy construction and beauty of the
furniture wrapped in well-known intricate oak-grain finished earned
the reputation for company, as a high-quality furniture
manufacturer. After the turn of the century, the company
expanded its product line from the dining room into the bedroom,
and managed to deliver furniture in spite of severe labor and
materials shortages during both World Wars. When World War I
ended, J. M. Bernhardt's son, George, became the head of the
company. At those
times the company met a lot of challenges, such as destructive fire
and the Great Depress to name a few. After the World War II the
demand of the furniture instantly grew. By that time John
Christian Bernhardt assumed leadership of the company after his
brother George's death. Expansion followed with the development of
a professional sales force, new factories, and diversification of
Bernhardt's product line. In 1958 a major new product category -
upholstered furniture - was introduced with the launching of the
Flair division. During the sixties and seventies, Bernhardt
continued to expand its manufacturing plants, showrooms, and
offices to keep up with the increasing demand for its now broad
line of furniture. In the mid-80s, the company dropped the various
marketing names that had emerged over the years for products and
lines - opting instead to undertake a national brand-building
effort concentrating solely on the Bernhardt name. Bernhardt
entered the 21st century grounded in the values that sustained it
in the 19th and 20th - yet fully committed to being as fresh,
alert, and aggressive as companies of any age. New business
relationships with the other world known brands underlines the
success and established reputation of the company. Today Bernhardt
family members continue to be involved in the direction and
management of the family business. The company's ''extended
family'' also includes more than 1,400 employees who work in
Bernhardt factories and offices, as well as the dedicated
salespeople who represent Bernhardt in the USA and more than 51
countries.
Bernhardt's story is a
tale of vision, perseverance, and uncompromising commitment to high
standards of doing business. This story continues today with a
focus: to anticipate and satisfy the needs of customers who expect
the very best furniture for their home or office.
You are welcome to experience
an outstanding quality and exquisite design of every furniture
piece produced by the Bernhardt Furniture Company to personalize
your home and reflect the unique features of your own
individuality.
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